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A Guidebook for Marketing Transit Services to Business
A Guidebook for Marketing Transit Services to Business
Report Number: R-051
The guidebook provides information on successful business-to-business marketing lessons from the private sector as well as the transit industry, guidance on how to implement a business-to-business marketing program, tools and techniques for business-to-business marketing, and evaluation measures.  The report should be useful to transit planners, managers, marketing professionals, and others interested in the use of marketing strategies to build ridership.
Print copy not available
A Handbook for Measuring Customer Satisfaction and Service Quality
A Handbook for Measuring Customer Satisfaction and Service Quality
Report Number: R-047
A Handbook for Measuring Customer Satisfaction and Service Quality" developed a methodology to assist transit agencies in identifying, implementing, and evaluating customer-defined service quality, and in defining performance indicators that include customer-defined quality service measures for fixed-route transit. The report focuses on how to measure customer satisfaction and how to develop transit agency performance measures. Methods for benchmarking and tracking information are also identified. The report includes rural, suburban, and urban markets.
Print copy not available
A Handbook: Integrating Market Research into Transit Management
A Handbook: Integrating Market Research into Transit Management
Report Number: R-037
This report will of significance to the likes of transit managers, marketing professionals, planners and others that hold a keen interest towards the implementation of market segmentation strategies to increase transit ridership. The handbook provides an overview of market segmentation in terms of what it is and why it is relevant to public transit agencies. Its primary function is to act as an introduction for managers to the general concepts of market segmentation and provides steps and procedures for marketers or researchers who hold the responsibility for implementing a market segmentation program.
Print copy not available
A Handbook: Using Market Segmentation to Increase Transit Ridership
A Handbook: Using Market Segmentation to Increase Transit Ridership
Report Number: R-036
This handbook focuses on the status of market research as practiced in transit agencies and identifies major market issues confronting them. It also evaluates market research strategies that are appropriate for transit and provides guidance to integrate and institutionalize market research into decision-making processes of transit agencies. In an overall perspective it examines some barriers that limit the use of market research. The handbook is designed to expose transit managers and staff to up-to-date market research practices and cutting-edge ideas in market research.
Print copy not available
Attracting Paratransit Patrons to Fixed-Route Services
Attracting Paratransit Patrons to Fixed-Route Services
Report Number: R-024
This Guidebook will be of interest to transit managers and planners in transit systems that provide complementary paratransit services under the Americans with Disabilities Act (ADA). Paratransit services are more expensive to provide on a per-trip basis than fixed-route transit, so operating efficiencies could be achieved by attracting some paratransit riders to fixed route.
Print copy not available
Building Transit Ridership
Building Transit Ridership
Report Number: R-027
An Exploration of Transit's Market Share and the Public Policies That Influence It. State and local transportation officials constitute the primary intended audience for this report. This includes elected and appointed board members who deal with local transportation policy, transit agency officials, transit agency professionals, and metropolitan area transportation planners. The report addresses transit's ridership and its share of the travel market. The research explored a variety of different public policies and transit management actions that can potentially influence transit ridership, particularly in comparison to local travel by private vehicle. The policies are presented through case studies, which are summarized in the report and documented in greater detail in the accompanying appendices.
Print copy not available
Bus Rapid Transit - Implementation Guidelines
Bus Rapid Transit - Implementation Guidelines
Report Number: R-090 Volume 2
This report presents planning and implementation guidelines for bus rapid transit (BRT).  The guidelines are based on a literature review and an analysis of 26 case study cities in the United States and abroad.  The guidelines cover the main components of BRT - running ways, stations, traffic controls, vehicles, intelligent transportation systems (ITSs), bus operations, fare collections and marketing, and implementation. This report will be useful to policy-makers, chief executive officers, senior managers, and planners.
Continuing Examination of Successful Transit
Continuing Examination of Successful Transit
Report Number: RRD-029
This digest provides the results of Task 19 of Transit Cooperative Research Program (TCRP) Project J-6, Quick Response for Special Needs. It identifies key factors and initiatives that have led to ridership increases at more than 50 transit agencies during the period from 1994 through 1996. This information will be of particular use to transit managers and planners interested in better understanding various mechanisms that have played a role in recent ridership increases.
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Coordinated Intermodal Transportation Pricing and Funding Strategies
Report Number: RRD-014
This digest will be of interest to transportation officials and planners considering coordinated pricing issues. It provides a summary of Transit Cooperative Research Program (TCRP) Project H-6, Transit Fare Pricing Strategy in Regional Intermodal Transportation Systems. This project was designed to (1) examine factors that influence the ability to coordinate transportation pricing and funding strategies in a regional intermodal context and (2) develop a conceptual approach for pursuing such coordination. Included in the digest are (1) a summary of the key issues and study findings, and (2) several technical appendices providing key background information.
Customer Information at Bus Stops
Customer Information at Bus Stops
Report Number: S-017
This synthesis will be of interest to transit agency general managers, bus operations, facilities and maintenance, and marketing and customer service staffs, as well as to other municipal transportation and marketing professionals. It addresses user information systems and describes current transit agency practices regarding customer information at bus stops within the text and through tables and multiple graphic illustrations. Types of signs and supplemental information displays, program implementation considerations, program effectiveness and advanced technology applications are also covered. Transit agency case studies detail five different perspectives on the development and deployment of on-street programs.
Print copy not available
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