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Designing Transit Services for the Mode-Choice Market Stage III Planning
Report Number: IDEA-26
This project developed a "mobility index" that is a function of trip time by which to measure and map mobility in a metropolitan region for both auto and transit modes, as well as to identify opportunities and evaluate transit improvements for their impact on regional mobility. This includes a complementary market positioning exercise for mode-choice-focused transit services, employing focus groups and an ethnographic analytical methodology for identifying the explicit "bellwether" segment of the mode-choice market. The research uses the San Diego metropolitan area for a test bed, in collaboration with the major transit agency, the Metropolitan Transit Development Board(MTDB), and local and regional agencies, including the San Diego Association of Governments (SANDAG).  Please note:  This project is still in progress.

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