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A Handbook: Using Market Segmentation to Increase Transit Ridership
A Handbook: Using Market Segmentation to Increase Transit Ridership
Report Number: R-036
This handbook focuses on the status of market research as practiced in transit agencies and identifies major market issues confronting them. It also evaluates market research strategies that are appropriate for transit and provides guidance to integrate and institutionalize market research into decision-making processes of transit agencies. In an overall perspective it examines some barriers that limit the use of market research. The handbook is designed to expose transit managers and staff to up-to-date market research practices and cutting-edge ideas in market research.
Print copy not available

Related Products:
  • TCRP Report 36-A (Chapter 1)
  • TCRP Report 36-B (Chapter 2)
  • TCRP Report 36-C (Chapter 3)
  • TCRP Report 36-D (Chapters 4-5, Appendices)

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