Skip Ribbon Commands
Skip to main content
A Handbook: Integrating Market Research into Transit Management
A Handbook: Integrating Market Research into Transit Management
Report Number: R-037
This report will of significance to the likes of transit managers, marketing professionals, planners and others that hold a keen interest towards the implementation of market segmentation strategies to increase transit ridership. The handbook provides an overview of market segmentation in terms of what it is and why it is relevant to public transit agencies. Its primary function is to act as an introduction for managers to the general concepts of market segmentation and provides steps and procedures for marketers or researchers who hold the responsibility for implementing a market segmentation program.
Print copy not available

Related Products:
  • TCRP Report 37-A (Chapters 1-3)
  • TCRP Report 37-B (Chapter 4)
  • TCRP Report 37-C (Chapter 5)
  • TCRP Report 37-D (Chapters 6-7, Case Study 1-4)
  • TCRP Report 37-E (Case Study 5-12, Appendix)

Copyright ©2016 Transit Cooperative Research Program (TCRP) All Rights Reserved. | Contact Us