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A Guidebook for Marketing Transit Services to Business
A Guidebook for Marketing Transit Services to Business
Report Number: R-051
The guidebook provides information on successful business-to-business marketing lessons from the private sector as well as the transit industry, guidance on how to implement a business-to-business marketing program, tools and techniques for business-to-business marketing, and evaluation measures.  The report should be useful to transit planners, managers, marketing professionals, and others interested in the use of marketing strategies to build ridership.
Print copy not available

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