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A Guidebook for Marketing Transit Services to Business
A Guidebook for Marketing Transit Services to Business
Report Number: R-051
The guidebook provides information on successful business-to-business marketing lessons from the private sector as well as the transit industry, guidance on how to implement a business-to-business marketing program, tools and techniques for business-to-business marketing, and evaluation measures.  The report should be useful to transit planners, managers, marketing professionals, and others interested in the use of marketing strategies to build ridership.

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