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Enhancing the Visibility and Image of Transit in the United States and Canada
Enhancing the Visibility and Image of Transit in the United States and Canada
Report Number: R-063
This report will be of interest to transit managers, marketing professionals, and others at the local, regional, and national levels, interested in improving the visibility and image of transit in the United States and Canada through the implementation of image campaigns.  This report documents and presents how the image of transit can be strengthened by building on existing positive perceptions.
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