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Transit Information and Promotion
Transit Information and Promotion
Report Number: R-095 Chapter 11
A subset of transit marketing, namely transit information and promotion, is the focus of this chapter.  Traveler response to mass market information, mass market promotions, targeted information, targeted promotions, customer information services, and real-time transit information dissemination are examined.  This report will be of interest to transit marketing staff and general managers, as well as strategic planners, educators, and researchers.

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