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Understanding How to Motivate Communities to Support and Ride Public Transportation
Understanding How to Motivate Communities to Support and Ride Public Transportation
Report Number: R-122
This report provides a comprehensive discussion on the methods and strategies used by public transportation agencies in the United States and Canada to enhance their public images and motivate the support and use of public transportation.  It identifies and describes methods and strategies used by other industries comparable to public transportation, it examines the perceptions, misperceptions, and use of public transit, and the extent to which these affect support,  it identifies effective communication strategies, campaigns, and platforms for motivating individuals to action in support of public transportation, and it recommends ways to execute those communication strategies, campaigns and platforms.

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