Skip Ribbon Commands
Skip to main content
Leveraging ITS Data for Transit Market Research: A Practitioner's Guidebook
Leveraging ITS Data for Transit Market Research: A Practitioner's Guidebook
Report Number: R-126
This publication describes currently used intelligent transportation systems (ITS) and Transit ITS technologies that have the greatest promise for transit market research. This guidebook documents ITS and Transit ITS technologies currently in use, assesses their potential to provide market research data, and presents methods for collecting and analyzing these data.  Also, the guidebook provides three in-depth case studies that illustrate how ITS data have been successfully used to improve market research practices.
Print copy not available

Copyright ©2016 Transit Cooperative Research Program (TCRP) All Rights Reserved. | Contact Us