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Carol Greer Smith

Carol Greer Smith is a transit professional with over 14 years experience in the public transportation field. Before entering the transit industry, she held a career in marketing research, working with many Fortune 100 companies and non-profit organizations defining marketing solutions through quantitative and qualitative research for over a decade.

Her transportation career began at Metropolitan Atlanta Rapid Transit Authority, in 1993, where she established expertise in marketing, transit research, transit operations, planning and administration, with additional experiences in Bus Rapid Transit, community relations and quality assurance. Ms. Smith left MARTA in 2003 and pursued an opportunity with Fairfax County, Virginia, Department of Transportation as the Chief of Transportation Marketing. Her responsibilities included oversight for marketing initiatives at the Fairfax Connector. She also led the Transportation Demand Management program for the county. Carol has recently returned to MARTA as the Director of Research and Analysis.

She has been an active member of COMTO in both the Atlanta and Northern Virginia chapters. Ms. Smith currently serves on the national COMTO membership and program committees. She also enjoys working closely with TCRP on transit research initiatives. An alumnus of Leadership APTA, Ms. Smith has been involved with several transit oriented initiatives. Carol enjoys international travel, where she visited transit systems all over the world.

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